Beginner’s Guide to SEO (Search Engine Optimization)

SEO stands for search engine optimization. The purpose of SEO to get organic traffic from search engines like Google, Bing, and Yahoo.

If you have an online business and you want to promote it. So there are many types of marketing resources like PPC, video marketing an social media Marketing. But SEO is more successful and famous marketing resource because it is unlimited benefits

Why we need SEO (Search Engine Optimization)

If your website ranks in top 5 positions of any search engine. Then u will get definitely higher traffic on your website.SEO improve user experience on your website

How to do SEO

There are two processes of SEO. On page optimization and off page optimization.

On page optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines

  • Title tag
  • Meta description
  • Meta keywords
  • URL Optimization
  • Alt Tag optimization
  • Open graph tag optimization
  • Twitter card optimization
  • Meta robots tag
  • URL canonicalization
  • 301 redirection
  • 404-page creations
  • Content optimization
  • Heading tag optimization
  • Speed Check  
  • Hrml and a content ratio


Off-page SEO

Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs) using link building

  • Directory submission
  • Social bookmarking
  • Article submission
  • Blog submission
  • Ppt submission
  • Pdf submission
  • Infographics submission
  • Blog commenting
  • PR submission
  • E-book submission

Learn more about SEO concept in depth from SEO planner.


Ashish Gautam
Ashish Gautam is the Digital Marketer. He has almost five years of experience in marketing and sales working in many industries, including financial services, technology, travel, and education.

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