How To Do Keyword Research for SEO

What is Keyword in SEO–  Your SEO Keywords are the words and expressions in your web content that make it workable for individuals to discover your website through Search Engine.

Difference between long tail and short tail keywords

Long tail – These keywords are more than 3 words. Example: Software Company in DelhiBest SEO Company in Delhi.

Short tail – If you are trying to drive a lot of traffic to your site, you should use short tail keywords. Example: Cheap FlightsCar Insurance

Type Of Keywords

Exact Match Keyword- Exact Match Keyword is the Google AdWords keywords coordinate compose that enables you to demonstrate your advertisement when a searcher writes the correct word or expression you are offering on. [SEO Company In Delhi ]

Broad Match Keywords – Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as SEO Company In Delhi and SEO Company Delhi ), related searches, and other relevant variations.

Phrase Match Keywords – A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after. The phrase match keyword “SEO Package” can cause your ad to show if someone searches for “SEO Package,” “SEO Package,” and “SEO Package reviews

Best Tool For Keyword Research

  • Keyword Planner – Google AdWords
  • WordStream Free Keyword Tool
  • Wordtracker Scout
  • Keyword In

Your SEO Keywords Work for You

  • keyword in the title of the page
  • keyword in the URL
  • keyword in the meta tags,
  • Keywords in the Heading Tag
  • Keywords in Alt Text
  • Keywords in Image name
  • Keywords in the Content

Keyword density – Calculating the density of a keyword phrase, the formula would be {(Nkr*Nwp/Tkn)*100} where Nwp is the number of words in the phrase. So for example, for a Six-hundred word page about SEO company in Delhi where ” SEO company in Delhi” is used five times, the keyword phrase density is (5*4/600)*100 or 3.33 percent.

Learn to avoid search penalties – There are two or three things you ought to likewise stay away from while advancing your site for catchphrases, so be watchful of the accompanying scrappy SEO hones a few people (mind-bogglingly) still utilize.

  •  Never hide keywords.
  •  Avoid keyword stuffing
Ashish Gautam
Ashish Gautam is the Digital Marketer. He has almost five years of experience in marketing and sales working in many industries, including financial services, technology, travel, and education.

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